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Why does it feel like marketing is getting harder?

Marketing didn’t suddenly get harder because you forgot how to market. It got harder because the rules changed—privacy updates, pricier clicks, fragmented attention, and constant algorithm churn. What worked on one channel last year won’t reliably work on one channel today.

So instead of gambling on the “next big platform,” we build something stronger:
a marketing ecosystem where channels are aligned, assets are activated, and data creates compounding lift. It’s the difference between spikes and sustained altitude. That's the Tower Advantage Revenue System